Early in the project history, I was approached by an individual from Germany with a request to maintain a localized DotNetNuke site for the German community. I was certainly not naïve to the risks of another source code distribution at this point, and I told him that it would be fine so long as the site stayed consistent with the official source code base, which was under my jurisdiction. This was agreed upon, and in the coming months I had periodic communication with this individual regarding his localization efforts. However, as time wore on he became critical of the manner in which the project was being managed, in particular the sole maintainer aspect, and began to voice his disapproval in the public forum. He was able to convince a number of community members to collaborate with him on a modified version of DotNetNuke, a version that integrated a number of the more popular community enhancements available, and called it DotNetNuke XXL.
One of the topics that Scott Guthrie and I discussed in our early conversations was the issue of product branding. IBuySpy Workshop achieved its early goals of providing a public reference to the IBuySpy Portal community. This resulted in an influx of ASP.NET developers who were familiar with the IBuySpy Portal application and were interested in this new open source concept. But as the code bases diverged, there was a need for a new project identity — a unique brand that would differentiate the community and provide the mechanism for building an internationally recognized ecosystem. Research of competing portal applications on other platforms revealed a strong tendency toward the “nuke” slogan.
Shaun Walker has 20+ years professional experience in architecting and implementing large scale software solutions for private and public organizations. Shaun is the original creator of DNN, a Web Content Management System for ASP.NET which has cultivated the largest and most successful Open Source community project native to the Microsoft platform. Based on his significant community contributions he has been recognized as a Microsoft Most Valuable Professional (MVP) since 2004 and an ASPInsider since 2005. He was recognized by Business In Vancouver in 2011 as a leading entrepreneur in their Forty Under 40 business awards, was a founding member of the Board of Directors of the Outercurve Foundation, and is currently the Chairman of the Advisory Council for Microsoft's .NET Foundation. Shaun is currently a Director & Innovation Group Lead for Arrow Consulting & Design.
Shaun can be reached at email@example.com.